Elevate Your Product Discovery Process
Transforming the way product teams do discovery
We offer preferred pricing to startups at all accelerators & incubators
We offer preferred pricing to startups
at all accelerators & incubators
Our goal: Coach teams at early stage startups to achieve product outcomes
Our goal: Coach teams at early stage startups to achieve product outcomes
Our goal: Coach teams at early stage startups to achieve product outcomes
Achieving product outcomes is the only way to ensure continuous product market fit
Achieving product outcomes is the only way to ensure continuous product market fit
Discovery Problems
Areas Product Teams Struggle
Here are just four of the eleven areas I help product teams improve.
Product teams incorrectly measure success
Most product teams are focused on output (new features) vs outcomes (OKRs achieved) or speed to market vs business & user value created
Area 01
Product teams incorrectly measure success
Most product teams are focused on output (new features) vs outcomes (OKRs achieved) or speed to market vs business & user value created
Area 01
Product teams incorrectly measure success
Most product teams are focused on output (new features) vs outcomes (OKRs achieved) or speed to market vs business & user value created
Area 01
Teams run project discovery (vs continuous)
Teams running project discovery (as opposed to continuous) struggle with decision making, prioritization, & identifying new opportunities
Area 02
Teams run project discovery (vs continuous)
Teams running project discovery (as opposed to continuous) struggle with decision making, prioritization, & identifying new opportunities
Area 02
Teams run project discovery (vs continuous)
Teams running project discovery (as opposed to continuous) struggle with decision making, prioritization, & identifying new opportunities
Area 02
Teams gather insufficient evidence
When teams fail to gather sufficient evidence, their solutions tend to have lots of untested assumptions and underwhelm their users
Area 03
Teams gather insufficient evidence
When teams fail to gather sufficient evidence, their solutions tend to have lots of untested assumptions and underwhelm their users
Area 03
Teams gather insufficient evidence
When teams fail to gather sufficient evidence, their solutions tend to have lots of untested assumptions and underwhelm their users
Area 03
Teams don’t asses the 4 product risks
Each release, teams should measure: desirability, viability, usability & feasibility. By doing so, they are more likely to meet outcomes
Area 04
Teams don’t asses the 4 product risks
Each release, teams should measure: desirability, viability, usability & feasibility. By doing so, they are more likely to meet outcomes
Area 04
Teams don’t asses the 4 product risks
Each release, teams should measure: desirability, viability, usability & feasibility. By doing so, they are more likely to meet outcomes
Area 04
How We Help
Early Stage B2B SaaS Startups
We help seed & series A startups with 1-5 product teams become world class product discovery organizations.
The cons of poor product discovery
Solving the wrong product opportunities
Solving the wrong product opportunities
Solving the wrong product opportunities
Working on epics that fail to bring user & business value
Working on epics that fail to bring user & business value
Working on epics that fail to bring user & business value
Developing features with poor product adoption metrics
Developing features with poor product adoption metrics
Developing features with poor product adoption metrics
Releasing underwhelming solutions that miss the mark
Releasing underwhelming solutions that miss the mark
Releasing underwhelming solutions that miss the mark
Wasting development time
Wasting development time
Wasting development time
The pros of strong product discovery
Prioritize product opportunities
Prioritize product opportunities
Prioritize product opportunities
De-risk assumptions prior to product development
De-risk assumptions prior to product development
De-risk assumptions prior to product development
Measure & improve feature adoption via product scores
Measure & improve feature adoption via product scores
Measure & improve feature adoption via product scores
Measure & improve user value added via user feedback
Measure & improve user value added via user feedback
Measure & improve user value added via user feedback
Measure & improve solved business/user problems
Measure & improve solved business/user problems
Measure & improve solved business/user problems
Program Outcomes
12 Week Discovery Program
Here are six of the eleven product outcomes I focus on with the product teams that work with me.
Effective Product Team OKRs
Create a north star to aim for & help teams impact the business & its users
Effective Product Team OKRs
Create a north star to aim for & help teams impact the business & its users
Effective Product Team OKRs
Create a north star to aim for & help teams impact the business & its users
Assess Product Risks
Teams will efficiently assess risks & assumptions via discovery sprints
Assess Product Risks
Teams will efficiently assess risks & assumptions via discovery sprints
Assess Product Risks
Teams will efficiently assess risks & assumptions via discovery sprints
Team Discovery Learning
Help teams to run group discovery as opposed to doing their discovery in silo
Team Discovery Learning
Help teams to run group discovery as opposed to doing their discovery in silo
Team Discovery Learning
Help teams to run group discovery as opposed to doing their discovery in silo
Continuous Discovery
Teach teams to continuously discover new opps via discovery sprints
Continuous Discovery
Teach teams to continuously discover new opps via discovery sprints
Continuous Discovery
Teach teams to continuously discover new opps via discovery sprints
Measure Product Releases
Help teams to track the success of each product release via feature scores
Measure Product Releases
Help teams to track the success of each product release via feature scores
Measure Product Releases
Help teams to track the success of each product release via feature scores
Attribute Work to Key Results
Help teams attribute work to key results in order to measure objectives
Attribute Work to Key Results
Help teams attribute work to key results in order to measure objectives
Attribute Work to Key Results
Help teams attribute work to key results in order to measure objectives
Tools
Tools We Utilize for Excellence
Discover the tools product teams use when working with me in order to create a world class product discovery process
Set up a 15 minute discovery call
Accelerate the way your teams do product discovery
Accelerate the way your teams do product discovery
Accelerate the way your teams do product discovery
Take a few minutes to discuss your startup’s needs, the 12 areas we help product teams improve, the 15 areas we measure success, and 5 reasons clients work with me.
Compare
See the difference
See why working with the Product Discovery Co is smart for several reasons and what the ramifications could be by sticking with your current process.
Most Product Teams
Most Teams
Find it difficult to attribute work to outcomes
Focus on work that helps you to achieve product outcomes
Assume success is measured by outputs delivered
Measure success by outcomes achieved
Release features that consistently fail to drive business & user impact (avg. teams get 20% of features adopted)
Release features using a strong discovery process in order to place the strongest bets behind new releases
Gather insufficient evidence that’s filled with heavy assumptions leading to underwhelming solutions
Gather sufficient evidence to support work prior to development & track problems solved for users
Have an unreliable and sporadic discovery process
Continually iterate on your continuous discovery process
Most Teams
Find it difficult to attribute work to outcomes
Assume success is measured by outputs delivered
Release features that consistently fail to drive business & user impact (avg. teams get 20% of features adopted)
Gather insufficient evidence that’s filled with heavy assumptions leading to underwhelming solutions
Have an unreliable and sporadic discovery process
Focus on work that helps you to achieve product outcomes
Measure success by outcomes achieved
Release features using a strong discovery process in order to place the strongest bets behind new releases
Gather sufficient evidence to support work prior to development & track problems solved for users
Continually iterate on your continuous discovery process
Program Features
Key Program Highlights
Here are three key reasons that product teams choose to give the program a shot:
100% Money Back Guarantee
Sign up for the 12 week discovery program risk free with a money back guarantee.
100% Money Back Guarantee
Sign up for the 12 week discovery program risk free with a money back guarantee.
100% Money Back Guarantee
Sign up for the 12 week discovery program risk free with a money back guarantee.
Improve Discovery
We will measure the overall quality of how the team runs discovery through 5 metrics.
Improve Discovery
We will measure the overall quality of how the team runs discovery through 5 metrics.
Improve Discovery
We will measure the overall quality of how the team runs discovery through 5 metrics.
Improve Product Value
We will measure app usage, user adoption, and overall product value through 6 metrics
Improve Product Value
We will measure app usage, user adoption, and overall product value through 6 metrics
Improve Product Value
We will measure app usage, user adoption, and overall product value through 6 metrics
Testimonials
Trusted by Product Teams
Discover what product experts say about their experiences in working with me within their product discovery teams.
Brendan’s discovery process is an absolute game changer. He came into a team without a product lead and through his strong discovery leadership, he was able to help lead the team to revenue in less than 2 months from absolutely zero!!
Benjamin Edwards
UX Design Manager
Working with Brendan was unlike anything I have ever experienced. I’ve worked with dozens of designers over the years and it was clear from the beginning that we had an asset that I never wanted to let go of. Hire him, you won’t regret it.
Marc Richards
Director, Product Management
I’m so incredibly impressed by Brendan’s ability to run discovery research in our startup. His knowledge is unparalleled and he truly knows how to get the most out of the teams he helps & add real value to the business.
Atiyah Jones
Senior Product Designer
My time working with Brendan was a pleasure. His ability to work so well with others and lead the team through discovery made everyone feel valued and the work helped our product win an award for the best solution in our industry!
Mary Johnson
Engineering Manager
Brendan’s discovery process is an absolute game changer. He came into a team without a product lead and through his strong discovery leadership, he was able to help lead the team to revenue in less than 2 months from absolutely zero!!
Benjamin Edwards
UX Design Manager
Working with Brendan was unlike anything I have ever experienced. I’ve worked with dozens of designers over the years and it was clear from the beginning that we had an asset that I never wanted to let go of. Hire him, you won’t regret it.
Marc Richards
Director, Product Management
I’m so incredibly impressed by Brendan’s ability to run discovery research in our startup. His knowledge is unparalleled and he truly knows how to get the most out of the teams he helps & add real value to the business.
Atiyah Jones
Senior Product Designer
My time working with Brendan was a pleasure. His ability to work so well with others and lead the team through discovery made everyone feel valued and the work helped our product win an award for the best solution in our industry!
Mary Johnson
Engineering Manager
Brendan’s discovery process is an absolute game changer. He came into a team without a product lead and through his strong discovery leadership, he was able to help lead the team to revenue in less than 2 months from absolutely zero!!
Benjamin Edwards
UX Design Manager
Working with Brendan was unlike anything I have ever experienced. I’ve worked with dozens of designers over the years and it was clear from the beginning that we had an asset that I never wanted to let go of. Hire him, you won’t regret it.
Marc Richards
Director, Product Management
I’m so incredibly impressed by Brendan’s ability to run discovery research in our startup. His knowledge is unparalleled and he truly knows how to get the most out of the teams he helps & add real value to the business.
Atiyah Jones
Senior Product Designer
My time working with Brendan was a pleasure. His ability to work so well with others and lead the team through discovery made everyone feel valued and the work helped our product win an award for the best solution in our industry!
Mary Johnson
Engineering Manager
FAQ’s
Frequently Asked Questions
Answers to common questions we hear from startups we talk to.
Why do you exclusively offer a 12 week program?
How much does the 12 week program cost?
Do you work with multiple product teams at a time?
Why don't you display previous clients?
Why do you exclusively offer a 12 week program?
How much does the 12 week program cost?
Do you work with multiple product teams at a time?
Why don't you display previous clients?
Why do you exclusively offer a 12 week program?
How much does the 12 week program cost?
Do you work with multiple product teams at a time?
Why don't you display previous clients?
